Tools
The sums worth doing before you spend money. Put your own numbers in and see what they actually say.
What you actually keep
Put in what a product costs you and what you would sell it for. This is the first thing to work out, before anything else.
Your numbers
What it costs in ads to get one order. Leave it empty until you have run ads and know.
What that means
You keep, per sale
$13.99
Where it goes, per sale
At 100 sold
Against Jordan's two rules
- $30+ kept per sale
- Sold for at least 3x what it costs
From the course: Jordan picks products he can keep $30+ on and sell for at least 3x what they cost him. Those are rules for choosing a product, not a promise about what you will make.
Score a product before you spend on it
Rate a product on the six things Jordan actually checks. Do it for three or four products and test the one that scores highest, rather than the one you like the look of.
Your numbers
Can you make $30+ per unit at a 3x markup?
Urgent and painful beats nice to have.
Saturated is hard. Empty usually means no demand.
Rising or steady. Not a fad on the way down.
Can somebody see the point in three seconds?
Small, light, hard to break, no batteries.
What that means
Score
60 / 100
Reasonable, but watch the weak factors above and be ready to drop it.
Where the points came from
From the course: Score several and compare. Jordan's point is that picking the product is most of the work, and the time to be picky is before you have paid for ads.
Are your ads paying for themselves
ROAS is how many dollars come back for every dollar you put into ads. Take the numbers straight from your ads manager.
Your numbers
Everything you paid your supplier for the orders in that revenue, shipping included.
What that means
For every $1 into ads, back comes
$3.00
The number you have to beat
$1.54 back per $1
Below that you lose money on every sale. Above it you make some.
From the course: Jordan's rule is that ad spend buys data before it buys profit. Judge a campaign on the numbers, not on how long you have wanted it to work.
How many sales before you are even
Your monthly bills against what you keep per sale. This is the number that tells you whether a month was actually good.
Your numbers
Shopify, apps, domain, subscriptions. Not ads and not products, those move with sales.
What that means
Sales to cover the month
15
And to actually take something home
From the course: Keep the fixed costs small while you are starting. Every subscription you add is more sales you have to make before any of it is yours.
What you can afford to spend on ads
Work backwards from what you want the month to do. Useful before you set a daily budget, so the number is a decision and not a guess.
Your numbers
Your selling price, or a bit more if people usually buy two.
What that means
A day of ads
$33.33
What that has to buy
From the course: Jordan starts small and lets the data decide, rather than setting a big budget and hoping. All ad spend buys at the start is information.
Every number on this page is arithmetic on what you typed. None of it is a forecast, a typical result, or a promise about what your store will do.